Project: 4-Part email sequence for a whitepaper landing page.

Goal: Educate lead about the company’s sales training service and encourage leads to book a consultation call.

Sequence:

Email 1: Thank you for downloading whitepaper;

Email 2: Follow up on whitepaper and encourage leads to read whitepaper;

Email 3: Share success stories and differentiate company services from other sales training services;

Email 4: Re-emphasize the benefits of company training services and encourage prospects to book a consultation call.

Email content: Thank you for downloading
Subject line: [DOWNLOAD] 5 Managements Secrets for Inside Sales Team from A Top Sports Coach

Body:

Hi [[first_name]],

Thank you for your interest in 5 Managements Secrets for Inside Sales Team from Top Sports Coaches. If you haven’t already, you can download your free copy here.

I’m sure you will agree that there are many similarities between sales and team sports. And we are very excited that we could interview some of the top coaches in the industry today.

In this white paper, you will learn these 5 secrets for managing your inside sales team:

  • How to create a winning team culture;
  • How to set goals that keep team members motivated;
  • What makes a healthy reward system;
  • The proven 3 steps to run 1:1 coaching sessions effectively;
  • How to deal with conflicts and eliminate toxicity in your sales team;

If you are looking to take your sales team to the next level, then I believe you will find this whitepaper not only informational but also practical. So go ahead and read the white paper now.

In the coming weeks, I’ll send you additional content you can use to improve your sales negotiation skills.

I look forward to hearing your feedback on the white paper. Don’t hesitate to reach out.

 

Regards,

Steven Peterson| President | Leaderboard Sales Training Group

P.S. Don’t forget to download your copy of 5 Managements Secrets for Inside Sales Team from Top Sports Coaches here.

Email content: Follow up on the white paper, differentiation, explain features and benefits of company sales training.
Subject line:
Give Your Sales Team A Boost in 2019…

Body:

Hi [[first_name]],

If you are facing challenges such as lack of motivation, unhealthy competition, or high talents turnover in your sales team, I understand that could be really stressful.

We want to help you start 2019 strong… the winning sports-approach way.

If you haven’t got time to read the last white paper you requested, we urge you to read it now. Because you will understand the 5 Managements Secrets for Inside Sales Team from Top Sports Coaches:

  • How to create a winning team culture;
  • How to set goals that keep team members motivated;
  • What makes a healthy reward system;
  • The proven 3 steps to run 1:1 coaching sessions effectively;
  • How to deal with conflicts and eliminate toxicity in your sales team;

There are so many similarities between sales and sports. And that’s why we started our company, Leaderboard Sales Training Group, to bring that elite sports coaching style into today’s sales industry.

To learn more, read the white paper now. And we look forward to hearing your feedback.

 

Regards,

Steven Peterson| President | Leaderboard Sales Training Group

P.S. You can download your free copy of 5 Managements Secrets for Inside Sales Team from Top Sports Coaches here.

Email content: Success stories
Subject line: How does this actually work…?

Body:

Hi [[first_name]],

So you’ve read about it… the winning sports-approach.

But how is it different from other sales training?

We believe in the power of team environment, habits and daily incremental growth.

“Jacob did an excellent job at the training! It’s not just about getting motivated or learning a few more sales tactics. He set up a systematic structure for our sales team to improve every single day and perform in the long term, just like a winning soccer team.”

— Janice, Sales Executive at Infotel Solutions.

We also believe in training all team members into A players. That makes a team of high culture and high-performance people.

When we first started working with Michael’s team at Elite Mobile Consultants, the team was on the bridge of breaking up due to toxic competition. During our training, we spotted a few opportunities for Michael to really make a difference.

“We are finally working as a team, instead of fighting against each other. The daily huddle and knowledge sharing has made a world of difference in team culture. We have already exceeded this month’s quota by 20%!”

— Michael, Sales Director at Elite Mobile Consultants

Want to know what winning sports-approach can do for your sales team? Why not take a look at our success stories? We have many incredible stories in the past, I believe you will find them inspiring.

 

Regards,

Steven Peterson| President | Leaderboard Sales Training Group

P.S. If you would like to speak to one of our coaches about improving your sales team performance, you can also book a free strategy session here.

Email content: Any questions? Book a call here
Subject line: Can Winning Sports-Approach Make A Difference in Your Team?

Body:

Hi [[first_name]],

2019 is here…

How are you going to making 2019 the best year for your sales team?

We want to support you to turn that vision into a reality. Speak to one of our LST certified coaches on how winning-sports approach can transform the performance of your sales team.

During the strategy call, we will help you identify:

  • The biggest strength of your sales team;
  • The biggest opportunities for your sales team to grow;
  • If your sales team structure is helping/dragging your overall performance;
  • 3 Simple tweaks that you can make in the next 30 days to improve team performance, based on the winning sports-approach;

This strategy call is completely free. If you decide that you would like us to help you improve your sales team after the call, we will be honored to be part of your success.

However, it’s not uncommon for us to hear comments like this.

“Jeffrey from Leaderboard Sales Training is the best trainer ever. All three of his visits were inspiring and educational. We have seen a 50% increase compared to last month, the training basically paid for itself!”

— Noel, Sales Leader, Merriam Consulting Group

Because those free strategy calls are so valuable, they are likely to be booked out fast. Why wait while you can find out how you can dramatically improve your sales revenue this year?

Simple book a call here, we will help you find out.

 

Regards,

Steven Peterson| President | Leaderboard Sales Training Group

P.S. Some of our clients endorsed these strategy sessions as “eye-opening”, what we have done for them we can do for you. Book your free strategy session here.